SEM Strategies to Look Out for as a Saas Company in 2022

SEM Strategies to Look Out for as a Saas Company in 2022

Written by Sophie Robertson, In Business, Marketing, Published On
September 27, 2022

With digital marketing tactics taking prominence over other forms of physical marketing, it’s not startling that most companies are now leveraging the benefits of SEM (Search Engine Marketing). And it is no different when speaking of SaaS companies. SaaS, also known as Software as a Service has transformed multiple domains of our world for business individuals and clients. 

Furthermore, the adaptability, safety, and real-time accessibility of SaaS solutions compared to the old on-premise software solutions make SaaS an appealing and profitable enterprise model for administrators worldwide. Hence it might not be wrong to say that SaaS companies are now growing exponentially.

Nevertheless, with rising demand, competition increases, and SaaS companies must have effective strategies to remain on top of online search engines. It is why more and more SaaS companies now look for top SEM strategies that can help them boost their online visibility and gain a competitive edge over their competitors. Keep reading below to learn more about effective SEM strategies for a SaaS company in 2022. 

So let’s get started, shall we?

Why is SEM Important for SaaS Companies?

Below are some reasons why SEM is important for SaaS companies. 

  • Boosts Brand Awareness

SEM (Search Engine Marketing) usually assists in boosting the brand awareness of your SaaS company. Furthermore, users will notice your company logo and name when they come across your online advertisement. This way, they can better build a relationship between your company and your services or products. In addition, one of the best things about search engine marketing is that you can readily control what users will see on your business website. 

For instance, you can promote only on SERP (Search Engine Result Page) instead of other online platforms. It lets you establish the tone in which consumers notice your company and the connections they draw with it. Moreover, with the help of comprehensive keyword research, you can set up lucrative SEM campaigns that get in relevant traffic and enhance your online visibility. 

  • Increases Sales Conversion Rates

Search Engine Marketing is a strong instrument for boosting your online sales conversion rates. Online users can readily locate your SaaS website on the search engine results page and are more likely to interact with you. In addition, you can run tailored text-based promotional advertisements so that only clients interested in your services will get a notification. 

It instantly enhances the possibilities of clients tapping on your ad. Besides, search engine marketing also offers a higher return on investment (ROI) than other forms of conventional or online marketing. You only spend on online promotions when individuals tap on them and never have to worry about overspending on online advertisements.


  • Builds Trust and Credibility

Search Engine Marketing can even assist in developing confidence and dependability for SaaS businesses. When online users skim through your advertisement on a well-known search engine platform like Google or Bing, they will understand that you are a dependable information source. 

In addition, they will even be more likely to count on your products or services your company if they understand you are ready to spend funds on advertising. It eventually increases their confidence in your company and makes them more likely to interact with your business.

Top SEM Strategies for SaaS Companies

Here are some effective SEM strategies that SaaS companies must follow in 2022: 

  • Maintain a robust content writing plan

While it is an old marketing strategy, it is still the most effective. Since your potential clients are most likely looking for an answer to their troubles on online search engines, look for crucial topics and key terms, and produce content that your potential customers will find valuable. 

Moreover, building control and thought administration in your niche with your business content is more reasonable. Additionally, explain why they should try your product or take your services by composing case studies, blog posts, and whitepapers. You can create checklists, videos, and social media captions emphasizing your software’s USPs to boost your online visibility. 

  • Concentrate on keyword research

Complement your content marketing strategy with SEO, as it will assist you in obtaining a top spot on search engine results pages so prospective clients can better find your business. 

And to better accomplish your keyword research, you can use relevant online tools like Ubersuggest, SEMrush, and Ahrefs and determine keywords or phrases that are most explored in your domain. In addition, it is better to accomplish competitor research to specify keywords your contenders rank for and the type of content they deliver. 

  • Start an affiliate program

Referrals in SaaS businesses exceptionally work as they assist in winning over new clients by presenting current clients bonuses when they refer other people new to your SaaS company. Furthermore, a referral program can readily transform your clients into lead magnets and track organic traffic effectively. 

Likewise, it is better to offer some exciting rewards when a client makes a new purchase through the referral links. Create a constant source of traffic for your SaaS company, which will help boost your reach with a minimal endeavor.

  • Advertise your content without gating it

Many SaaS businesses “gate” their online content beyond an opt-in border, directing the online audience to deliver their contact details before acquiring access to a resource or lead magnet.

Nevertheless, this creates other obstructions for users to move through before accessing any data. That eventually hinders their interest and harms online conversions. So to overcome this issue, it is imperative to be proactive and deliver more and more details so your potential clients can choose for themselves faster.

  • Remain active on social media platforms 

A robust social media presence is exceptionally important for modern businesses and is no different for SaaS companies. Therefore, to boost your online visibility, it is better to have a solid presence on different social media platforms and keep posting actively to keep your audience engaged. 



To sum up, we can say that with neck-to-neck competition prevailing for SaaS businesses, it is essential to have a multi-faceted SEM marketing approach that would help you get ahead of your competitors. Also, you can hire a  search engine marketing agency to help you with impactful online marketing services to boost your online visibility and improve your bottom line. 


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